Future-proof Telco Marketing: 6 Strategies & Best Practices
Our experts have worked for some of the world’s largest telecom companies. Dr. Ekkehard Stadie and Martin Deutschenbaur share 6 marketing strategies for telecommunications companies to succeed now and in the future.
1. Define why and how customers should buy your services in 2022
Certain consumer segments now see telco companies solely as providers of a commodity, while the internet giants are seen as distributors of life-enhancing digital content and entertainment. Telecom providers have a big opportunity to establish a clear and differentiated positioning, e.g. with offer models that go beyond GBs. A customer-oriented positioning refresh will help to increase the brand value of telcos long-term.
Action
Define your "Reason Why" 2022 by answering a number of key questions, such as:
